Writing tone of voice guidelines.

Keep it visual.
Keep it simple.
Keep it grounded in reality.
Keep it conversational.
(A bit inspirational).
Keep it human.
Keep it normal.
Keep it up.

Keep it clever.
Keep it happy
(‘though you can’t, if you’re not).
Keep it clear.
Make it memorable.
Make it up.

For god’s sake,
make sure it means something.

Sometimes

make it feel like

you’re keeping something

back.

….

Do not waste words.
Do not be afraid to repeat words.
Write with rhythm
(to make sure people listen).
Use punctuation, like parenthesis,
Or dashes – or dots.
Or breaks in a line.
These are techniques that slow your reader down.
Helping you say what you need to say
more
clearly.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s